cover art Baxter and Krawczyk_9781949991
cover art Baxter and Krawczyk_9781949991

Editorial Reviews of

Reasoning: The Neuroscience of

How We Think

Humorous and knowledgeable, Krawczyk has a wonderful ability to communicate both the study and function of higher level processing in the human brain. Highly recommend!

   -Dr. Michelle McClelland

"Reasoning: The Neuroscience of How We Think" is a must-read for anyone interested in the scientific study of reasoning. Dr. Krawczyk seamlessly integrates several topics across a vast literature spanning development, disorders, specific types of reasoning, and reasoning in other species. A great easy to read book that truly enhances our understanding of the interface between neuroscience, thinking, and how we navigate the complexities of our daily lives. 

   - Dr. Matt Kmiecik, Neuroscience & EEG Research      

Dr. Krawczyk’s clear writing style and enduring interest in this topic engage the reader in every chapter.

  - Dr. Adam Teed, Southern           Methodist University

Behavioral Finance Book


Understanding Behavioral Bia$:

A Guide to Improving Financial Decision Making

by Dan Krawczyk, Ph.D. & George Baxter, JD, CFA 

Published by Business Expert Press

Do you want strategies to make better financial decisions?

Do you need a translational guide to Thinking Fast and Slow?

Do you want to be a better investor and earn more money?

If you said yes to any or all of the above questions than this book is for you!

Reasoning: The Neuroscience of How We Think

Do you want to learn about the interdisciplinary field of neuroscience of reasoning, thinking and deciding?

Do you want an enjoyable top notch research based book to help your students learn how they think and make decisions?

Are you interested in essential reading for neuroscientists, cognitive scientists, neuropsychologists and others interested in the neural mechanisms behind thinking, reasoning and higher cognition?

If you said yes to any or all of the above questions than this book is for you!

What will you find in this book?

  • You will find comprehensive guide to the core topics related to a thorough understanding of reasoning.

  • Current knowledge of the subject in a unified, complete manner, ranging from animal studies, to applied situations.

  • It is the only book available that presents a sustained focus on the neurobiological processes behind reasoning throughout all chapters, while also synthesizing research from animal behavior, cognitive psychology, development, and philosophy for a truly multidisciplinary approach.

  • A historical perspective, state-of-the-art research methods, and future directions in emerging technology and cognitive enhancement. 

  • A coherent and structured narrative appropriate for students in need of an introduction to the topic of reasoning.

  • Researchers will find well-rounded foundational content.


Mental Models Podcast it's not a brain in a jar, that's the gist! | Behavioral Finance with hosts Dr. Daniel Krawczyk & George Baxter, JD, CFA is on iTunes & SoundCloud.


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The Mental Model$ Podcast provides listeners with discussion of original, inspiring Mental Models based on Charlie Munger's & current brain research. The Mental Models Podcast is the go-to podcast for listeners to learn about the interaction of INVESTING, BIAS, DECISION MAKING, & BRAIN SCIENCE.


On March 30th, 2019 Dan and George gave a sneak peak to Understanding Behavioral Bia$: A Guide to Improving Financial Decision-Making to the North Texas Investment Strategies Club 


Q & A with Dr. Jon Sutton of the UK Psychologist about the neurological basis of reasoning, and cause & effect, associated with wisdom, gambling, and financial decision making."Wisdom is Cause and effect in action" Click Here

Engaging interviewer  Johnathon Lambert @Dallas Morning News and Dan discuss improving your brain after traumatic brain injury (TBI). Click Here

"Thinking Outside the Box" Dan Krawczyk Interview on Think with Krys Boyd

Dan Krawczyk Interview on Reasoning - Unknown Artist
00:00 / 00:00

How does your brain get to the “aha!” moment in reasoning? We’ll discuss how your brain puts things together to solve problems with Dr. Dan Krawczyk, author of the book Reasoning: The Neuroscience of How We Think.

© 2017 by Daniel Krawczyk, Ph.D.

Daniel Krawczyk